17 collective years spent helping guys like you lose the gut for good.
Lose the gut around the job that made it. And keep it off.
You're busy. You've lost weight before. You just haven't kept it off.
This is 1:1 coaching for men who want a proper plan, proper accountability, and a clear path to losing body fat without living off chicken, rice and regret.
If this sounds familiar, you're in the right place.
- You know what you should be doing, but you're not doing it consistently.
- Your nutrition has no structure, so work lunches and weekends keep wiping out your progress.
- You train, but nothing's changing, so you start wondering if it's even worth it.
- You've tried programmes, PDF guides, half marathons and all the usual nonsense.
- You're sick of starting again every Monday like it's a personality trait.
You don't need more information.
You need someone in your corner who makes sure you actually follow through.
Most fat loss plans fail for one simple reason.
They give you a plan and hope you sort the rest out yourself.
That's fine if you've got loads of time, perfect motivation and a life made of steamed vegetables. Most men don't.
Here's why the usual stuff doesn't stick:
PDF guides
Tell you what to do, but not how to adapt it to real life.
One-size-fits-all programmes
Ignore your job, your schedule, your weekends and your stress.
Random training plans
Keep you busy, not leaner.
Going it alone
Means no accountability when motivation disappears, which it always does.
You don't need another PDF. You need accountability.
We install our systems so you can drop the gut, keep it off, and still enjoy your weekends
We look at what's actually happening in your life, then build a plan around it. Four deliberate steps so you drop body fat and never have to start again.
We build the plan around you
Starting with an onboarding call with Ben to map out your exact gameplan, schedule, training history, and lifestyle.
We evolve the plan as we go
Life changes, work gets busy, and so should your plan as you progress. Weekly check-ins mean we tweak targets in real time rather than leaving you guessing.
We teach you how to keep these results
The goal is for you to not need us anymore. You'll finish with your own written system and the tools to navigate travel, social meals, and normal life without rebounding.
You get 2 coaches for the price of 1
You get me, Ben, and our dedicated client coach Max — who's been helping men drop the gut for the last 11 years. You get double the help, two sets of eyes on your programming, and faster weekday support for the same price.
Most programmes set you loose and hope for the best. We don't.
Every week, we review your progress and the plan itself to make sure you're moving in the right direction.
That's how men drop fat and keep it off.
What you get
- 1:1 Coaching
- Access to 2 coaches for the price of 1 (Ben & Max)
- A fat loss plan built around your lifestyle
- Nutrition guidance that actually makes sense
- A training plan matched to your goal and schedule
- Weekly progress reviews
- Accountability and support when life gets messy
- Adjustments based on your real results, not guesses
- A clear 16 week roadmap to lose body fat
- An invite to our supportive community
The goal is for you to not need us anymore.
By week 16, you will have the knowledge, routine, and confidence to maintain your results independently for life.
You're not buying a generic plan.
You're buying the thing that keeps the plan working.
If you want structure, accountability and real progress, this is the next step.
What happens when you sign up
Here's how it works.
- 1
You sign up
Choose the payment option that suits you.
- 2
1:1 onboarding call with Ben
We jump on a call to map out your gameplan — your job, routine, training history, food habits and what's been getting in the way.
- 3
Your plan gets built
We create your coaching structure around your life, not someone else's.
- 4
Your welcome video lands
You'll be sent a welcome video walking you through the entire gameplan — exactly what to do, when, and how it all fits together.
- 5
You're in the group chat
You get put in a group chat with both Ben and Max, so you've got both of us on hand whenever you need it.
- 6
You keep moving forward
We review progress, make changes and keep you accountable. Lose fat, keep it off, and stop restarting every few months.
You've probably already tried doing this on your own.
If that worked, you wouldn't be here.
Hey, I'm Ben.
When I started my fitness journey, I was overweight, overwhelmed and tried just about every fad diet out there to drop gut. Nothing stuck, my patience wore thin, so I went a bit OTT...
I decided enough was enough, got a degree in Sports nutrition, hired my first coach and learned what it really takes to get AND stay in shape.
A few bodybuilding and crossfit comps later (I don't miss the stage thongs...), I realised extreme fitness wasn't for me, I felt there was more to life than macros!
I now help men build routines that move the needle despite the full working week and action packed weekend.
My goal is to show men that life can still be lived whilst getting in shape. In fact, there's an even better way to live once you've done it...
Client Transformations
Real men with real work and family schedules. No monk diets, no bullshit.
Dejan
Charles
Ollie
If you want proof that this works for busy men, there it is.
Hear It From The Lads
Not staged. Not scripted. Just the men who've been through it telling you what actually changed.
Click any card to watch the full video.
One programme, 3 ways to pay
Choose the option that works best for you.
4-Month in full
Pay once in full. No recurring charges.
Split pay
Two payments across the programme
Monthly
per month for 4 months
What you're paying for is simple.
You're paying for 1:1 coaching, weekly accountability, a proper plan, and a system built to help you lose fat without putting it straight back on.
If the investment gives you pause, fair enough. But weigh it against another year of spinning your wheels, starting from scratch, and buying generic programmes you pack in by week three.
30-day money-back guarantee
If you've followed the plan, done exactly what we've asked of you, and haven't seen genuine progress in the first 30 days — you get every penny back.
Not sure this is for you? Book a call with Ben
Twenty minutes, no pitch. Ben will tell you straight whether this fits — including if the answer's no. If you want to join after, you can do it yourself on this page.
Pick a day with available slots to get started.
Limited slots each week — once they're gone, they're gone.
Questions, answered straight
If you're done messing about and want a plan that fits real life, this is for you.
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